COPYWRITING//BRANDED
CONTENT//CORPORATE
Bring your brand to life with carefully crafted narratives and strategic content that always hits the mark.
I work with publishers, travel businesses and marketing teams to create written content for all kinds of projects, from commercial and branded content to website and brochure copy, strategic brand and social campaigns, press releases and internal publications.
“LIFE IS A JOURNEY, NOT A DESTINATION...”
– Ralph Waldo Emerson
I agree with Ralph. Hop aboard and travel with me for a while. Together we'll make beautiful things.
BRAND CONTENT CREATION
Tell your brand story through content designed with your customers in mind. Whether you are trying to sell a product or service, create brand recognition or drive customer loyalty, I can help you create content that speaks directly to your target audience. From concept to delivery, I collaborate with in-house and agency communications teams to generate ideas and produce copy that reflects the values of an organisation. With a customer-focused approach to storytelling, we can work together to create narratives that travel far and wide.
STRATEGIC COMMUNICATION
Words are powerful and in the right hands, they can be a valuable tool with which to further your business goals. From industry intelligence reports and stakeholder communications to thought leadership editorials, I work with companies to create strategic communications that are distributed across multiple channels. I work to individual assignment briefs or rolling projects that evolve over time, creating content that reflects brand values and long-term marketing objectives for in-house newsletters, print publications, professional networks and conference presentations.
EDITORIAL PLANNING
Planning a new magazine or newsletter to support your business goals, engage with customers or reflect the lifestyle that your company represents? By defining an editorial mission that speaks the language of your readers and reflects your own brand values, we can turn a product-based business into a trend-setting voice in the industry. Already up and running? A carefully planned editorial strategy that elicits an emotional response to whatever you’re selling will create a meaningful product that resonates with customers.
EDITING & FINAL TOUCHES
Brand publications are often made up of content created by multiple voices: in-house contributors, industry experts or external writers, for example. Making sure the tone, style and voice of your magazine, newsletter or guide is consistent throughout, is essential to maintaining the integrity of your brand. I have extensive experience editing independent magazines and corporate publications that rely on reader demographics or brand guidelines to determine house style, enabling me to edit content to ensure a consistent, on-message tone and error-free copy.
If you'd like to collaborate on a project or find out how I can help you grow your business, send me a message via the form below and I’ll give you a call.
ABU DHABI: SEE MORE. LIVE MORE. LOVE MORE
National Geographic, 2019/20
I was approached by National Geographic to work on a second branded content partnership with the Abu Dhabi Department of Culture and Tourism under the tagline Abu Dhabi: See More. Live More. Love More.
Three amazingly talented creatives – adventure photographer and filmmaker Renan Ozturk, musician and composer Paul D. Miller and artist and storyteller Jeremy Collins – were sent to Abu Dhabi to experience different facets of the destination and produce a piece of work inspired by their experiences.
I was commissioned to create all the written content for the project, including profiles of the creators, stories about their experiences in Abu Dhabi, descriptions of their work and some of their destination highlights, as well as three articles for nationalgeographic.com and a branded content insert for the print edition of National Geographic magazine, which was published in May 2020.
ABU DHABI: SEE IT. LIVE IT. LOVE IT.
National Geographic Traveler, 2018/19
This colourful creative campaign between National Geographic Traveler and the Abu Dhabi Department of Culture and Tourism was the prequel to the project above. After a very detailed brief, the Nat Geo Traveler team and I came up with a shortlist of destinations that we believed would stimulate the senses of two creative talents: National Geographic photographer Michael Yamashita and Parisian artist Ugo Gattoni.
Michael returned with an evocative collection of images that captured the multi-faceted character of the destination, while Ugo returned to Paris with a notebook full of sketches, which he turned into whimsical, surreal images of the destination, brought to life by Nat Geo’s animation team.
I was commissioned to write all of the editorial content for the website, including artist profiles, interviews, destination content and image captions, as well as a four-page feature for the print edition of National Geographic Traveler.
SCENE OWNERS’ MAGAZINE
Kempinski Hotels, 2018-20
As well as the beautiful guest magazine, Travelling in Style, Kempinski Hotels publishes a limited-edition title for the owners, investors and other strategic partners of its global hotel collection: Scene Owners’ Magazine.
Having worked on a number of strategic communications and brand campaigns with Kempinski, I was commissioned to help produce two issues of the magazine, which involved everything from writing the cover stories and interviewing owners and executives, to subediting the publications and getting these beautiful titles ready for publication.
SMALL SIPS, BIG BITES
Accor Hotel Group, 2018-19
This bilingual title was created by Accor’s Luxe Europe team to keep the thousands of ladies and gentlemen working across Accor’s enormous portfolio of restaurants and bars informed about the latest trends in the food and beverage industry and the goings-on at other Accor properties.
I was commissioned to write numerous articles and cover stories published across four issues of the magazine, including destination features, chef interviews, restaurant reviews and trends pieces covering topics such as the emergence of zero-waste restaurants and the power of storytelling in the F&B experience.